APA (7th ed.) Citation

Kerin, R. A. (1989). Contemporary perspectives for strategic market planning. Allyn & Bacon.

Chicago Style (17th ed.) Citation

Kerin, Roger A. Contemporary Perspectives for Strategic Market Planning. Boston: Allyn & Bacon, 1989.

MLA (9th ed.) Citation

Kerin, Roger A. Contemporary Perspectives for Strategic Market Planning. Allyn & Bacon, 1989.

Warning: These citations may not always be 100% accurate.