Cita APA (7a ed.)

Urban, G. L., & Star, S. H. (1991). Advanced marketing strategy: Phenomena, analysis and decisions. Prentice-Hall.

Cita Chicago Style (17a ed.)

Urban, Glen L., y Steven H. Star. Advanced Marketing Strategy: Phenomena, Analysis and Decisions. Englewood Cliffs, N.J: Prentice-Hall, 1991.

Cita MLA (9a ed.)

Urban, Glen L., y Steven H. Star. Advanced Marketing Strategy: Phenomena, Analysis and Decisions. Prentice-Hall, 1991.