Diamond, J., & Pintel, G. (1991). Principles of marketing (4th ed.). Prentice Hall.
Cita Chicago (17th ed.)Diamond, Jay, i Gerald Pintel. Principles of Marketing. 4th ed. Englewood Cliffs, N.J: Prentice Hall, 1991.
Cita MLA (9th ed.)Diamond, Jay, i Gerald Pintel. Principles of Marketing. 4th ed. Prentice Hall, 1991.
Atenció: Aquestes cites poden no estar 100% correctes.