APA (7th ed.) Citation

Diamond, J., & Pintel, G. (1991). Principles of marketing (4th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Diamond, Jay, and Gerald Pintel. Principles of Marketing. 4th ed. Englewood Cliffs, N.J: Prentice Hall, 1991.

MLA (9th ed.) Citation

Diamond, Jay, and Gerald Pintel. Principles of Marketing. 4th ed. Prentice Hall, 1991.