APA (7th ed.) Citation

O'Shaughnessy, J. (1988). Competitive marketing: A strategic approach (2nd ed.). Unwin Hyman.

Chicago Style (17th ed.) Citation

O'Shaughnessy, John. Competitive Marketing: A Strategic Approach. 2nd ed. Boston: Unwin Hyman, 1988.

MLA (9th ed.) Citation

O'Shaughnessy, John. Competitive Marketing: A Strategic Approach. 2nd ed. Unwin Hyman, 1988.

Warning: These citations may not always be 100% accurate.