APA (7th ed.) Citation

Cravens, D. W. (1987). Strategic marketing (2nd ed.). Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. 2nd ed. Homewood, Ill: Irwin, 1987.

MLA (9th ed.) Citation

Cravens, David W. Strategic Marketing. 2nd ed. Irwin, 1987.