Basic marketing : a managerial apporach / E. Jerome McCarthy, William D. Perrault

Basic marketing : a managerial apporach / E. Jerome McCarthy, William D. Perrault

Bibliographic Details
Main Author: McCarthy, E. Jerome
Format: Book
Language:English
Published: Homewood, Ill. Irwin c1990
Edition:10th ed.
Subjects:
Marketing > Management.