Cita APA (7th ed.)

Bowen, D. E. (1990). Service management effectiveness: Balancing strategy, organization and human resources, operations, and marketing. Jossey-Bass.

Cita Chicago (17th ed.)

Bowen, David Earl. Service Management Effectiveness: Balancing Strategy, Organization and Human Resources, Operations, and Marketing. San Francisco: Jossey-Bass, 1990.

Cita MLA (9th ed.)

Bowen, David Earl. Service Management Effectiveness: Balancing Strategy, Organization and Human Resources, Operations, and Marketing. Jossey-Bass, 1990.