APA (7th ed.) Citation

Dalrymple, D. J., & Parsons, L. J. (1990). Marketing management: Strategy and cases (5th ed.). Wiley.

Chicago Style (17th ed.) Citation

Dalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Strategy and Cases. 5th ed. New York: Wiley, 1990.

MLA (9th ed.) Citation

Dalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Strategy and Cases. 5th ed. Wiley, 1990.