APA (7th ed.) Citation

Jain, S. C. (1990). Marketing planning & strategy (3rd ed.). South-Western.

Chicago Style (17th ed.) Citation

Jain, Subhash C. Marketing Planning & Strategy. 3rd ed. Cincinnati: South-Western, 1990.

MLA (9th ed.) Citation

Jain, Subhash C. Marketing Planning & Strategy. 3rd ed. South-Western, 1990.

Warning: These citations may not always be 100% accurate.