Style de citation APA (7e éd.)

Blattberg, R. C., & Neslin, S. A. (1990). Sales promotion: Concepts, methods, and strategies. Prentice Hall.

Style de citation Chicago (17e éd.)

Blattberg, Robert C., et Scott A. Neslin. Sales Promotion: Concepts, Methods, and Strategies. Englewood Cliffs, N.J: Prentice Hall, 1990.

Style de citation MLA (9e éd.)

Blattberg, Robert C., et Scott A. Neslin. Sales Promotion: Concepts, Methods, and Strategies. Prentice Hall, 1990.