APA (7th ed.) Citation

O'Neal, C., & Bertrand, K. (1991). Developing a winning J.I.T. marketing strategy: The industrial marketer's guide. Prentice Hall.

Chicago Style (17th ed.) Citation

O'Neal, Charles, and Kate Bertrand. Developing a Winning J.I.T. Marketing Strategy: The Industrial Marketer's Guide. Englewood Cliffs, N.J: Prentice Hall, 1991.

MLA (9th ed.) Citation

O'Neal, Charles, and Kate Bertrand. Developing a Winning J.I.T. Marketing Strategy: The Industrial Marketer's Guide. Prentice Hall, 1991.