BRANDMAPS the competitive marketing strategy game - Chapman, Randall G. (Englewood Cliffs, N.J. Prentice Hall, 1988)
On t.p. the registered trademark symbol "TM" is superscript following "Brandmaps" in the title.
Keywords: 00 -- BRANDMAPS; BRANDMAPS (Computer program).; Marketing -- Computer simulation; Marketing -- Data processing; Product management -- Computer simulation; Product management -- Data processing