TY  - BOOK
T1  - BRANDMAPS the competitive marketing strategy game
A1  - Chapman, Randall G.
LA  - English
PP  - Englewood Cliffs, N.J.
PB  - Prentice Hall
YR  - 1988
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602517327
OP  - 101
NO  - On t.p. the registered trademark symbol "TM" is superscript following "Brandmaps" in the title.
CN  - HF 5415.125 C46
SN  - 013081282X
KW  - 00 : BRANDMAPS.
KW  - BRANDMAPS (Computer program).
KW  - Marketing : Computer simulation.
KW  - Marketing : Data processing.
KW  - Product management : Computer simulation.
KW  - Product management : Data processing.
ER  -