APA (7th ed.) Citation

Kotler, P. (1988). Marketing management and strategy: A reader (4th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management and Strategy: A Reader. 4th ed. Englewood Cliffs, NJ: Prentice-Hall, 1988.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management and Strategy: A Reader. 4th ed. Prentice-Hall, 1988.