Cita APA

Cravens, D. W., Hills, G. E., & Woodruff, R. B. (1989). Marketing management. Irwin.

Citación estilo Chicago

Cravens, David W., Gerald E. Hills, and Robert B. Woodruff. Marketing Management. Homewood, Ill: Irwin, 1989.

Cita MLA

Cravens, David W., et al. Marketing Management. Irwin, 1989.