Promotional strategy managing the marketing communications process

Bibliographic Details
Main Author:	Engel, James F.
Other Authors:	Kinnear, Thomas C., Warshaw, Martin R.
Format:	Book
Language:	English
Published:	Homewood, Ill. R.D. Irwin 1989.
Edition:	6th ed.
Subjects:	Marketing. Advertising. Marketing > Management.