Promotional strategy managing the marketing communications process

Promotional strategy managing the marketing communications process

Alle Versionen (8)
Bibliographische Detailangaben
1. Verfasser: Engel, James F.
Weitere Verfasser: Kinnear, Thomas C., Warshaw, Martin R.
Format: Buch
Sprache:English
Veröffentlicht: Homewood, Ill. R.D. Irwin 1989.
Ausgabe:6th ed.
Schlagworte:
Marketing.
Advertising.
Marketing > Management.