Promotional strategy managing the marketing communications process

Promotional strategy managing the marketing communications process

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Bibliografiske detaljer
Hovedforfatter: Engel, James F.
Andre forfattere: Kinnear, Thomas C., Warshaw, Martin R.
Format: Bog
Sprog:English
Udgivet: Homewood, Ill. R.D. Irwin 1989.
Udgivelse:6th ed.
Fag:
Marketing.
Advertising.
Marketing > Management.