Consumer behavior : implications for marketing strategy Del I. Hawkins, Roger J. Blest, Kenneth A. Coney%.

Consumer behavior : implications for marketing strategy Del I. Hawkins, Roger J. Blest, Kenneth A. Coney%.

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Bibliographic Details
Main Author: Hawkins, Del I.
Format: Book
Language:English
Published: Homewood, Ill. Irwin 1989.
Edition:4th ed.
Subjects:
Consumer behavior > United States.
Market surveys > United States.
Market behavior > Case studies. > United States.