APA (7th ed.) Citation

Haley, R. I. (1985). Developing effective communications strategy: A benefit segmentation approach. Wiley.

Chicago Style (17th ed.) Citation

Haley, Russell I. Developing Effective Communications Strategy: A Benefit Segmentation Approach. New York: Wiley, 1985.

MLA (9th ed.) Citation

Haley, Russell I. Developing Effective Communications Strategy: A Benefit Segmentation Approach. Wiley, 1985.