Cases in strategic marketing

Cases in strategic marketing

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Detalles Bibliográficos
Autor Principal: Swayne, Linda E.
Outros autores: Ginter, Peter M.
Formato: Libro
Idioma:English
Publicado: Englewood Cliffs, N.J. Prentice-Hall c1993.
Edición:2nd ed.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.