APA (7th ed.) Citation

Swayne, L. E., & Ginter, P. M. (1993). Cases in strategic marketing (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1993.

MLA (9th ed.) Citation

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. 2nd ed. Prentice-Hall, 1993.