APA (7th ed.) Citation

Wills, G. (1989). Maximizing marketing effectiveness. MCB University Press.

Chicago Style (17th ed.) Citation

Wills, Gordon. Maximizing Marketing Effectiveness. [s.l.]: MCB University Press, 1989.

MLA (9th ed.) Citation

Wills, Gordon. Maximizing Marketing Effectiveness. MCB University Press, 1989.