APA (7th ed.) Citation

Keegan, W. J. (1989). Global marketing management (4th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing Management. 4th ed. Englewood Cliffs, N.J: Prentice Hall, 1989.

MLA (9th ed.) Citation

Keegan, Warren J. Global Marketing Management. 4th ed. Prentice Hall, 1989.

Warning: These citations may not always be 100% accurate.