APA-Zitierstil (7. Ausg.)

Mason, J. B. (1987). Marketing: Principles and strategy. Business Pub.

Chicago-Zitierstil (17. Ausg.)

Mason, Joseph Barry. Marketing: Principles and Strategy. Plano, Tex: Business Pub, 1987.

MLA-Zitierstil (9. Ausg.)

Mason, Joseph Barry. Marketing: Principles and Strategy. Business Pub, 1987.