APA-referens (7:e uppl.)

Churchill, G. A., Jr. (1988). Basic marketing research. Dryden Press.

Chicago-referens (17:e uppl.)

Churchill, Gilbert A., Jr. Basic Marketing Research. Chicago: Dryden Press, 1988.

MLA-referens (9:e uppl.)

Churchill, Gilbert A., Jr. Basic Marketing Research. Dryden Press, 1988.