APA (7th ed.) Citation

Churchill, G. A., Jr. (1988). Basic marketing research. Dryden Press.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A., Jr. Basic Marketing Research. Chicago: Dryden Press, 1988.

MLA (9th ed.) Citation

Churchill, Gilbert A., Jr. Basic Marketing Research. Dryden Press, 1988.

Warning: These citations may not always be 100% accurate.