APA (7th ed.) Citation

Schoell, W. F., & Guiltinan, J. P. (1988). Marketing: Contemporary concepts and practices (3rd ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 3rd ed. Boston: Allyn and Bacon, 1988.

MLA (9th ed.) Citation

Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 3rd ed. Allyn and Bacon, 1988.