APA (7th ed.) Citation

Bonoma, T. V. (1985). The marketing edge: Making strategies work. Free Press.

Chicago Style (17th ed.) Citation

Bonoma, Thomas V. The Marketing Edge: Making Strategies Work. New York: Free Press, 1985.

MLA (9th ed.) Citation

Bonoma, Thomas V. The Marketing Edge: Making Strategies Work. Free Press, 1985.