Branding a key marketing tool

Sonraí bibleagrafaíochta
Rannpháirtithe:	Murphy, John M.
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Basingstoke, Hants, Eng Macmillan c1987 .
Ábhair:	Brand name products. Business names. Marketing.