APA način citiranja (7. izdanje)

Lodish, L. M. (1986). The advertising and promotion challenge: Vaguely right or precisely wrongn. Oxford University Press.

Čikaški stil citiranja (17. izdanje)

Lodish, Leonard M. The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrongn. New York: Oxford University Press, 1986.

MLA način citiranja (9. izdanje)

Lodish, Leonard M. The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrongn. Oxford University Press, 1986.