APA (7th ed.) Citation

Kinnear, T. C. (1987). Marketing research: An applied approach. McGraw-Hill.

Chicago Style (17th ed.) Citation

Kinnear, Thomas C. Marketing Research: An Applied Approach. New York: McGraw-Hill, 1987.

MLA (9th ed.) Citation

Kinnear, Thomas C. Marketing Research: An Applied Approach. McGraw-Hill, 1987.