APA (7th ed.) Citation

Green, P. E. (1978). Research for marketing decisions / Paul E. Green, Donald S. Tull (4th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Green, Paul E. Research for Marketing Decisions / Paul E. Green, Donald S. Tull. 4th ed. Englewood Cliffs, N. J: Prentice-Hall, 1978.

MLA (9th ed.) Citation

Green, Paul E. Research for Marketing Decisions / Paul E. Green, Donald S. Tull. 4th ed. Prentice-Hall, 1978.