Keegan, W. J. (1984). Multinational marketing management (3rd ed.). Prentice-Hall.
Chicago (17e ed.) BronvermeldingKeegan, Warren J. Multinational Marketing Management. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1984.
MLA (9e ed.) BronvermeldingKeegan, Warren J. Multinational Marketing Management. 3rd ed. Prentice-Hall, 1984.
Let op: Deze citaties zijn niet altijd 100% accuraat.