Cita APA

Keegan, W. J. (1984). Multinational marketing management (3rd ed.). Prentice-Hall.

Citación estilo Chicago

Keegan, Warren J. Multinational Marketing Management. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1984.

Cita MLA

Keegan, Warren J. Multinational Marketing Management. 3rd ed. Prentice-Hall, 1984.