APA (7th ed.) Citation

Luck, D. J. (1987). Marketing Research (7th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David Johnston. Marketing Research. 7th ed. Englewood Cliffs, N.J: Prentice-Hall, 1987.

MLA (9th ed.) Citation

Luck, David Johnston. Marketing Research. 7th ed. Prentice-Hall, 1987.