Essentials of new product management / Glen L. Urban, John R. Hauser, Nikhilesh Dholakia

Essentials of new product management / Glen L. Urban, John R. Hauser, Nikhilesh Dholakia

Bibliographic Details
Main Author: Urban, Glen L.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall c1987
Subjects:
New products > Management.