APA (7th ed.) Citation

Urban, G. L. (1987). Essentials of new product management / Glen L. Urban, John R. Hauser, Nikhilesh Dholakia. Prentice-Hall.

Chicago Style (17th ed.) Citation

Urban, Glen L. Essentials of New Product Management / Glen L. Urban, John R. Hauser, Nikhilesh Dholakia. Englewood Cliffs, N.J: Prentice-Hall, 1987.

MLA (9th ed.) Citation

Urban, Glen L. Essentials of New Product Management / Glen L. Urban, John R. Hauser, Nikhilesh Dholakia. Prentice-Hall, 1987.