Style de citation APA (7e éd.)

Patti, C. H., & Murphy, J. H. (1983). Cases in advertising and promotion management. Wiley.

Style de citation Chicago (17e éd.)

Patti, Charles H., et John H. Murphy. Cases in Advertising and Promotion Management. New York: Wiley, 1983.

Style de citation MLA (9e éd.)

Patti, Charles H., et John H. Murphy. Cases in Advertising and Promotion Management. Wiley, 1983.