APA (7th ed.) Citation

Patti, C. H., & Murphy, J. H. (1983). Cases in advertising and promotion management. Wiley.

Chicago Style (17th ed.) Citation

Patti, Charles H., and John H. Murphy. Cases in Advertising and Promotion Management. New York: Wiley, 1983.

MLA (9th ed.) Citation

Patti, Charles H., and John H. Murphy. Cases in Advertising and Promotion Management. Wiley, 1983.