Cita APA (7a ed.)

Kurtz, D. L. (1984). Marketing (2nd ed.). Dryden Press.

Cita Chicago Style (17a ed.)

Kurtz, David L. Marketing. 2nd ed. Chicago: Dryden Press, 1984.

Cita MLA (9a ed.)

Kurtz, David L. Marketing. 2nd ed. Dryden Press, 1984.