APA (7th ed.) Citation

Reibstein, D. J. (1985). Marketing concepts, strategies, and decisions. Prentice-Hall.

Chicago Style (17th ed.) Citation

Reibstein, David J. Marketing Concepts, Strategies, and Decisions. Englewood Cliffs, N.J: Prentice-Hall, 1985.

MLA (9th ed.) Citation

Reibstein, David J. Marketing Concepts, Strategies, and Decisions. Prentice-Hall, 1985.