APA-referens (7:e uppl.)

Kinnear, T. C. (1986). Principles of marketing (2nd ed.). Scott, Foresman.

Chicago-referens (17:e uppl.)

Kinnear, Thomas C. Principles of Marketing. 2nd ed. Glenview, Ill: Scott, Foresman, 1986.

MLA-referens (9:e uppl.)

Kinnear, Thomas C. Principles of Marketing. 2nd ed. Scott, Foresman, 1986.