APA (7th ed.) Citation

Kinnear, T. C. (1986). Principles of marketing (2nd ed.). Scott, Foresman.

Chicago Style (17th ed.) Citation

Kinnear, Thomas C. Principles of Marketing. 2nd ed. Glenview, Ill: Scott, Foresman, 1986.

MLA (9th ed.) Citation

Kinnear, Thomas C. Principles of Marketing. 2nd ed. Scott, Foresman, 1986.