APA (7th ed.) Citation

Kerin, R. A. (1987). Strategic marketing problems: Cases and comments. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Kerin, Roger A. Strategic Marketing Problems: Cases and Comments. Boston: Allyn and Bacon, 1987.

MLA (9th ed.) Citation

Kerin, Roger A. Strategic Marketing Problems: Cases and Comments. Allyn and Bacon, 1987.

Warning: These citations may not always be 100% accurate.