Kotletr, P. (1984). Marketing management: Analysis, planning, and control. Prentice-Hall.
Chicago (17e ed.) BronvermeldingKotletr, Philip. Marketing Management: Analysis, Planning, and Control. Englewood Cliffs, N. J: Prentice-Hall, 1984.
MLA (9e ed.) BronvermeldingKotletr, Philip. Marketing Management: Analysis, Planning, and Control. Prentice-Hall, 1984.
Let op: Deze citaties zijn niet altijd 100% accuraat.