APA-Zitierstil (7. Ausg.)

Kotletr, P. (1984). Marketing management: Analysis, planning, and control. Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Kotletr, Philip. Marketing Management: Analysis, Planning, and Control. Englewood Cliffs, N. J: Prentice-Hall, 1984.

MLA-Zitierstil (9. Ausg.)

Kotletr, Philip. Marketing Management: Analysis, Planning, and Control. Prentice-Hall, 1984.