Cita APA (7th ed.)

Kotler, P. (1984). Marketing management: Analysis, planning and control. National Book Store.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning and Control. Manila: National Book Store, 1984.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning and Control. National Book Store, 1984.