APA (7th ed.) Citation

Gross, C. W. (1987). Marketing: Concepts and decision-making / Charles W. Gross, Robin T. Peterson. West.

Chicago Style (17th ed.) Citation

Gross, Charles W. Marketing: Concepts and Decision-making / Charles W. Gross, Robin T. Peterson. St. Paul, Minn: West, 1987.

MLA (9th ed.) Citation

Gross, Charles W. Marketing: Concepts and Decision-making / Charles W. Gross, Robin T. Peterson. West, 1987.