APA (7th ed.) Citation

Cravens, D. W., & Lamb, C. W. J. (1986). Strategic marketing : cases and applications: By D.W.Cravens (2nd ed.). Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., and Charles W. Jr Lamb. Strategic Marketing : Cases and Applications: By D.W.Cravens. 2nd ed. Homewood, Ill: Irwin, 1986.

MLA (9th ed.) Citation

Cravens, David W., and Charles W. Jr Lamb. Strategic Marketing : Cases and Applications: By D.W.Cravens. 2nd ed. Irwin, 1986.