APA (7th ed.) Citation

Jain, S. C. Marketing planning and strategy.

Chicago Style (17th ed.) Citation

Jain, Subhash C. Marketing Planning and Strategy. Cincinnati, Ohio South-Western Pub. c1981.

MLA (9th ed.) Citation

Jain, Subhash C. Marketing Planning and Strategy.

Warning: These citations may not always be 100% accurate.