Readings in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.

Readings in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.

Bibliographic Details
Other Authors: McCarthy, E. Jerome (Edmund Jerome)
Format: Book
Language:English
Published: Homewood, Ill. Irwin 1981
Edition:3rd ed.
Subjects:
Marketing.